When business executives are challenged by the board of directors to meet budgeting requirements, they may turn to unscrupulous marketing agencies. Top level executives place incredible pressure on employees to provide high performance in order to beat out the competition.
Employees struggling with this pressure may hire outside consultants thinking they will produce the results needed.
These outside consultants, also feeling incredible pressure to produce, might have compromised work ethics and possibly turn to under-handed tactics to achieve the results necessary.
As a business, large or small, you have competition. You and your competition have ethics. Unfortunately you can’t control their ethics and business practices but you can protect your business’ trade secrets.
Spying is the easiest way your competition can get a jump on your marketing campaigns, formula secrets, or any piece of valuable information that will put them ahead of you. The goal can also be to discredit your business with false reviews and fabricated information spread around on the web.
We provide tactics for protecting your business.
Contact us for a detailed report based on your industry.
